Cast It Makes Business Week
In case you missed it in December, Cast It made the InfoTech section of Business Week. Here’s the text of the article by Ron Glover:
HOLLYWOOD CLICKS AND A CAST APPEARS
Forget cattle calls. Hollywood now goes online to cast many movies and TV shows thanks to a MySpace for talent agents called Cast It Systems. At $4,000 for a feature film and $2,000 for a TV pilot, most Hollywood studios and two of the Big Four TV networks use the password-protected site to create pages devoted to hot projects. Barry Josephson, producer of the Walt Disney (DIS) film Enchanted, approved director Kevin Lima’s choice of Amy Adams for the lead role of Princess Giselle after seeing an online video of her reading a script. Created by film producer Eric Hayes and dot-com entrepreneur Chris Gantos, Cast It now is moving on to Broadway plays and ad spots.
—By Ronald Grover
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